Being a successful entrepreneur in Morocco is a laborious challenge – amplified by the strange context we live in today. As entrepreneurs ourselves, we feel the pain. All entrepreneurs matter to us, but we have committed to put extra-efforts into advancing female entrepreneurship in Morocco. Why, you might wonder?
Women entrepreneurs are the backbone of our economy and the drivers of economic growth here and in the African continent; yet they face enormous unequal obstacles ranging from access to financing, mentoring, business networks or to certain specific skills. In addition, they are more likely to exit their ventures because of personal and family reasons.
We see digitalization as an opportunity to leapfrog over those obstacles: go-to-market in a few weeks, introduce more flexibility to balance out responsibilities and put the foundations for building a more sustainable business in line with their personal fulfillment.
We want to play a role in helping women take on the economic role they deserve; translate their passions into reality; and build the right business for them and their lifestyle.
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